Pricing is one of the most powerful levers to transform good product into good business. A key set of metrics such as profitability, average revenue per customer, customer acquisition, customer lifetime value, and customer retention are all driven by your pricing strategy, structure, and model. The Pricing Canvas ™ helps product owners, managers and marketers develop and monetize products that meet their revenue and profit goals. By the end of this workshop you will:
- Get familiarized with the four core structures of a new offering
- Understand the principles of value-based pricing
- Learn how to use the Pricing Canvas ™ for pricing new products, services, & technology
- Draft a Pricing Canvas™ for your offering(s)
Esra Kucukciftci is the Founder of Pricing Innovations where she focuses on translating product success into business success through innovative pricing and monetization. Esra’s experience has spanned everything product – product development, product management, product launches, and product marketing. Informed by all four of those disciplines, she found monetization to be most fascinating and overlooked area of it all. Prior to Pricing Innovations Esra worked for Facebook, Amazon, and SAS.
Tuesday, May 2, 2017
4-6 pm, University Enterprise Labs, Minnesota Eye Bank – Room 251 (West Entrance)
1000 Westgate Dr.
St. Paul, MN
Cost: $25 per person